Christine Woll has been appointed as De Gruyter's new Marketing Director, and will take up her post on 1 March 2013. Ms. Woll holds a degree in business administration with a focus on marketing and international management, and has extensive career experience in these two areas.
She was employed at KarstadQuelle New Media for several years, where she was able to gain much experience in the creation and development of new business areas for KarstadtQuelle (now Arcandor). Over five years Ms. Woll was Director for Marketing and e-Commerce for the hotel chain NH, where she developed and implemented a marketing strategy for Central Europe.
"We're pleased that Christine Woll is joining the company, as she is an innovative expert in the field of marketing with broad international experience," says Katrin Siems, Vice President of Marketing & Sales at De Gruyter. "We're confident that under her direction, our marketing team will creatively excel in the strategy pursued in recent months of engaging in cutting-edge and audience-targeted communications."